Legal

Privacy Policy

Effective Date: August 26, 2026
Last Updated: August 26, 2026

Capital Exponent LLC (“Capital Exponent,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains the information that may be collected when you visit capital-exponent.com, how that information is used, and the choices available to you.

Capital Exponent is designed to operate with limited collection of personal information. We do not sell personal information, use third-party behavioral advertising, or intentionally collect more personal information than reasonably necessary to operate the website and communicate with people who contact us.

1. Information We Collect

Information You Provide

If you contact Capital Exponent by email, we may receive information you voluntarily provide, including:

You are not required to provide personal information simply to browse the Capital Exponent website.

Website Analytics and Technical Information

Capital Exponent uses Netlify Web Analytics to understand how the website is used.

Netlify Web Analytics uses server-side data collected through Netlify's content delivery network rather than client-side analytics code or analytics cookies. Information used to generate website analytics includes pageviews, pages visited, referring sources, general location information, and IP addresses used to distinguish unique visitors.

Capital Exponent uses this information to understand website traffic and content usage and to maintain and improve the website.

We do not use this information to create advertising profiles or for targeted behavioral advertising.

2. How We Use Information

We may use information collected through the website or provided directly to us to:

We do not use information submitted through a general inquiry for unrelated marketing purposes without an appropriate basis for doing so.

3. How We Share Information

Capital Exponent does not sell personal information or share personal information for cross-context behavioral advertising.

We may disclose limited information to service providers that perform functions necessary to operate the website or our business, including website hosting, analytics, email, and related technology infrastructure. These providers may process information as necessary to provide their services to Capital Exponent.

We may also disclose information when reasonably necessary to:

4. Cookies, Analytics, and Online Tracking

Capital Exponent does not currently use third-party advertising cookies, tracking pixels, or behavioral advertising technologies.

Netlify Web Analytics operates through server-side data collection and does not require client-side analytics cookies.

Because Capital Exponent does not currently track visitors across third-party websites for advertising purposes, we do not alter our practices in response to browser “Do Not Track” signals. We do not currently permit third parties to collect personally identifiable information through the Capital Exponent website for cross-site behavioral advertising.

Website infrastructure and service providers may process technical information necessary to deliver, secure, and operate their services.

If Capital Exponent introduces technologies that materially change these practices, this Privacy Policy will be updated accordingly.

5. Data Retention

Capital Exponent retains personal information only for as long as reasonably necessary for the purposes for which it was collected, to maintain appropriate business records, to resolve disputes or enforce agreements, or as required by applicable law.

For example, correspondence relating to a consulting inquiry may be retained as part of Capital Exponent's ordinary business records.

6. Data Security

Capital Exponent takes reasonable administrative and technical measures appropriate to the nature of the information we maintain.

However, no website, electronic communication, or information system can be guaranteed to be completely secure. You should therefore exercise appropriate care when deciding what information to send electronically.

7. Third-Party Websites and Data Sources

Capital Exponent publishes research and analysis that may reference or link to third-party websites, publications, government agencies, economic databases, research providers, and other external sources.

When you follow a link to another website, that website's own terms and privacy practices apply. Capital Exponent does not control and is not responsible for the privacy or data practices of third-party websites.

8. Your Choices and Requests

You may contact Capital Exponent if you have questions about personal information you have provided or would like to request that it be reviewed, corrected, or deleted.

Certain information may need to be retained where reasonably necessary for legitimate business, recordkeeping, security, contractual, or legal purposes.

Capital Exponent will respond to applicable privacy requests in accordance with applicable law.

9. Children's Privacy

Capital Exponent is a business, economic research, and consulting website and is not directed to children.

We do not knowingly solicit personal information from children through the website.

10. Changes to This Privacy Policy

Capital Exponent may update this Privacy Policy as the website, our services, technology, or applicable legal requirements evolve.

Changes will be reflected by updating the “Last Updated” date above. Where appropriate, we may provide additional notice of material changes.

We encourage visitors to review this Privacy Policy periodically.

11. Contact

Questions about this Privacy Policy, Capital Exponent's privacy practices, or personal information you have provided may be directed to Capital Exponent using the contact information provided on the website.

Capital Exponent LLC
info@capital-exponent.com